In 1982, Kenneth Cole wanted to start a company. He had an idea, a plan and a line of women’s footwear. What he didn’t have were the resources to get the product in front of potential customers, but he was creative, determined and ingenious.
He borrowed a truck, loaded it up with samples and parked across the street from the New York Hilton, where all of the big shoe companies were showing their wares. But there was one problem
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